Brand Manager Appliances BE

Sales & Marketing Bruxelles Full-time Belgium

Job Description

  • You take the leading role in the implementation of the Annual Operation Plan (AOP).
  • You are responsible for:
    • Creating and implementing the business plan for Senseo and L’OR Barista coffee brewers, keeping the foreseen objectives in mind
    • Continually monitoring the performance of your business
    • The development of convincing advertisement which will support your short term- and long term- objectives
    • Controlling and optimizing your marketing budget
    • Briefing agencies to develop the best campaigns
    • Developing and implementing the whole marketing mix (4P’s)
    • Taking part in national and international projects in collaboration with Sales, Shopper Marketing, Finance and Partner Philips
    • Establishing partnership relations with Philips Domestic Appliances team to drive common business to success


  • You have a university degree (eg. Commercial sciences, etc.)
  • You have a minimum of 3 years relevant experience in brand/shopper marketing within FMCG
  • You have knowledge of ATL, BTL and digital communication and activation
  • You are strong in business follow up and know the marketing essentials
  • You have excellent analytical skills allowing you to work fast with Nielsen, GfK and other research data
  • You are target oriented and you have a ‘can do’ and ‘make it happen’ attitude
  • You have developed soft skills; you like to influence other people and are a team player
  • You are fluent in Dutch or French and English
  • You are passionate about coffee and tea and have a strong affinity with our products

Additional Information

We are proud of our passionate, driven employees who challenge the status quo and strive for mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working for us, you’ll make an impact in a dynamic and ambitious environment. We work as a team, celebrate our successes and support one another. We work together with like-minded colleagues in an innovative environment. Everyone is focused on doing the right thing – everywhere in the world. What you do here will not go unnoticed.

At JACOBS DOUWE EGBERTS, we see the value in the incredible things that can happen over a cup of coffee. We are driven by the belief that everyone deserves to enjoy the coffee they love.