Key Account Manager BE

Sales & Marketing Bruxelles Full-time Belgium

Job Description

Job Purpose

  • The open function is the role of Key Account Manager.
  • The Key Account Manager develops and delivers a Win-Win customer strategy and customer business plan though the best integration of the Jacobs Douwe Egberts strategy, the customer strategy and the hot beverages strategy. With the aim to grow the business of the customer and achieve our growth, business and profit targets
  • This role reports directly to the National Account Manager

Your main responsibilities

  • The Key Account Manager is the point-of-contact between de client and JDE, managing & establishing good relationship with the customer: know the customer, network, negotiate and close the deal
  • Close the deal with the customers by negotiating trade terms, trade funding and growth initiatives according to the JDE strategy on the hot beverage category
  • Deal implementation and constant evaluation to further improve, adapt and take corrective actions were necessary.
  • Develop and deliver the CBP (customer business plan) and work out a joint customer business plan
  • Develop and execute optimal promotional programs based on the national marketing & sales plans; manage promotional investments
  • Work in close collaboration with the Category/Customer Development Specialists and the shopper activation managers for the category input and the banner/channel plan
  • Manage the customer P&L
  • Provide clear objectives and deliverables for the field team
  • Provide customer and banner understanding on the hot beverage category to the entire business.


  • Master Degree or equivalent by experience
  • Track record in FMCG as commercial (Key) Account Manager, with valid experience with central buying service;
  • Experience with Field sales or in (trade) marketing is a plus;
  • A good knowledge of mass-market and customers is needed;
  • Solid leadership skills and excels in planning and organization;
  • Dutch, French and English speaking
  • Excellent communication and relational skills;
  • Analytical and understanding for business processes and operational context; critical analyzing commercial processes and setting priorities;
  • Personality: strong interpersonal and empathy skills, independent and self-disciplined, self-motivating person, stress resistant, performance driven, accurate, entrepreneurial spirit, autonomous, prioritizing;
  • Excellent negotiation and influencing skills; persuasiveness;
  • Excellent oral and written communication skills;

Additional Information

We are proud of our passionate, driven employees who strive for mastery in everything they do. Our goal is simple and ambitious- JACOBS DOUWE EGBERTS: A coffee for every cup.

Everyone is welcome at Jacobs Douwe Egberts, we actively pursue a diverse and inclusive policy. When you work with us, you will have impact on a dynamic and ambitious environment. We work as a team, celebrate success and support each other. In an innovative environment, we work together with like-minded colleagues. Everyone is focused on doing what is right – everywhere in the world. What you do here, will be noticed.

At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.