Key Account Manager BE

Sales & Marketing Bruxelles Full-time Belgium

Job Description


  • The open function is the role of Key Account Manager for a top 3 retailer in Belgium.
  • The Key Account Manager develops and delivers a Win-Win customer strategy and customer business plan though the best integration of the Jacobs Douwe Egberts strategy, the customer strategy and the hot beverages strategy. With the aim to grow the business of the customer and achieve our growth, business and profit targets.
  • This role reports directly to the National Account Manager.


  • The Key Account Manager is the point-of-contact between de client and JDE, managing & establishing good relationship with the customer: know the customer, network, negotiate and close the deal.
  • Close the deal with the customers by negotiating trade terms, trade funding and growth initiatives according to the JDE strategy on the hot beverage category.
  • Deal implementation and constant evaluation to further improve, adapt and take corrective actions were necessary.
  • Develop and deliver the CBP (customer business plan) and work out a joint customer business plan.
  • Achieve the prescribed targets (market share, assortment share, shelf share, financial targets, operational excellence …).
  • Develop and execute optimal promotional programs based on the national marketing & sales plans; manage promotional investments.
  • Work in close collaboration with the Category/Customer Development Specialists and the shopper activation managers for the category input and the banner/channel plan.
  • Manage the customer P&L.
  • Provide clear objectives and deliverables for the field team.
  • Provide customer and banner understanding on the hot beverage category to the entire business.



If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 250 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.

For this role as a Key Account Manager, we’re looking for someone who has the following skills and experience:

Your Profile

  • Master Degree or equivalent by experience.
  • Track record in FMCG as commercial (Key) Account Manager, with valid experience of minimum 3 years with central buying service at one of the top 3 retailers in Belgium.
  • Experience with Field sales or in (trade) marketing is a plus.
  • A good knowledge of mass-market and customers is needed.
  • Solid leadership skills and excels in planning and organization.
  • Dutch, French and English speaking.
  • Excellent communication and relational skills.
  • Analytical and understanding for business processes and operational context; critical analyzing commercial processes and setting priorities.
  • Personality: strong interpersonal and empathy skills, independent and self-disciplined, self-motivating person, stress resistant, performance driven, accurate, entrepreneurial spirit, autonomous, prioritizing.
  • Excellent negotiation and influencing skills; persuasiveness.
  • Excellent oral and written communication skills.

Additional Information

At JDE, in addition to a competitive salary, we offer a wide range of benefits tailored to your needs.

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.

It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. Today, our coffee and tea portfolio is available in over 100 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it.