As a Junior marketing analyst Intern at Jacobs Douwe Egberts you will work on a set of different global and local brands within the portfolio (SENSEO®, L’Or, Douwe Egberts, Jacqmotte), and you will learn from reputable marketing professionals. You will support the marketing team in the areas of Digital Marketing and Market Research.
Your main responsibilities:
1. Digital marketing & media
- Learn how to analytically monitor digital marketing projects and make suggestions to improve the results
- Collaborate on digital marketing campaign learnings & reporting
- Use web analytics to provide key insights to the local Marketing team
2. Market Research
- Monitor and analyse market/consumer trends and brand performance
- Use consumer (GfK) and retail (Nielsen) panel data to create and update actionable reports, and to provide insights and recommendations for marketing and sales
- Collaborate in the set-up of ad-hoc research and consumer connect programmes, and in the implementation of the research/connect results and insights.