National Field Sales Manager BE

Sales Bruxelles Full-time Belgium

Job Description

As head of the Field sales team you are responsible for designing, implementing and executing the strategy in the field. You will report to the Sales Director.

Your main responsibilities: 

  • Based on AOP strategy, you define the priorities of your team and translate them in field targets
  • You are responsible for the contribution of the field teams to national objectives (WD, Speed to market NPD, promo plan execution, OPEX, …)
  • You manage the Field-budget; merchandising– and IT-support budget
  • You are responsible for the training and the daily coaching of the full Field Sales Team (11 Sales Representatives) to increase effectiveness and productivity. You coach, guide, and motivate the sales reps to achieve their own and collective targets.
  • You lead and design the field process: field KAM meetings, field calls, field management meetings, field meetings, analyze field reporting, follow-up action plan, etc.
  • You will cascade down the field priorities and cascade up critical field information
  • You will be participating in multi-disciplinary workgroups
  • You will act as primary contact with regional store managers (Cora manager, regional store directors, and owners with several stores in several field sectors) and build strong relationships


If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 250 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like. 

  • You have a Master Degree or equivalent by experience and you have experience in Sales, Shopper or Marketing (FMCG market)
  • You are able to coach sales representatives
  • You are driven to achieve goals/objectives together with your team
  • You have strong analytical skills and know how to translate these analyses on a simple manner
  • You have a great sense of responsibility, are result driven and you love entrepreneurship
  • You are a leader with strong communication skills, which you use to actively build your network internally and externally
  • You are able to translate a company plan to Field Sales language
  • You have good knowledge of Microsoft Office
  • Good working proficiency in French and Dutch
  • A field experience is a strong plus                     

Additional Information

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious –JACOBS DOUWE EGBERTS: A coffee for every cup. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing –all across the world. What you do here will get noticed.

It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. To date, our coffee and tea portfolio is available in over 100 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it.